Gestionar miles de dispositivos requiere una infraestructura que se adapte, no una que imponga límites. Applivery enfrentaba el dilema clásico del crecimiento: dedicar tiempo a mantener la base de datos o dedicarlo a mejorar el producto. Eligieron lo segundo.

Al migrar a MongoDB Atlas, Applivery reemplazó la fricción de una arquitectura rígida por la flexibilidad total del modelo de documentos. Eliminaron las migraciones de esquemas complejas y automatizaron la escalabilidad, transformando una infraestructura que antes era un ancla en un motor de despliegue continuo.

Ahora, el equipo de ingeniería de Applivery escala su visión global sin las limitaciones del pasado, demostrando que el mejor software es aquel que permite a los desarrolladores enfocarse en crear y no en administrar.

Conoce la arquitectura del cambio aquí: https://www.mongodb.com/solutions/customer-case-studies/applivery

They say giving a book is giving a treasure… because reading lets us travel, imagine, and learn something new on every page. And in key moments like Christmas, World Book Day, or Sant Jordi, a book is almost always a safe bet.

If the person you want to surprise works in marketing or communication, choosing the right one can make a difference: inspiration, fresh ideas, and a new perspective in a constantly evolving industry.

Here’s a selection of the best marketing books recommended by the LF Channel team. Some because they’ve been key in their professional growth, others because they’ve left a lasting impression along the way.

We hope you enjoy them.

The 8 marketing and communication books we recommend reading (or gifting):

• The Signal and the Noise – Nate Silver
An analysis of how to separate valuable information from noise, identify trends, and make meaningful predictions. In a world overloaded with data, interpretation is a competitive edge.

• The Director – David Jiménez
A behind-the-scenes look at the media world, revealing egos, tensions, and power dynamics. A sharp reflection on the relationship between journalism and power in Spain.

• Onward (The Starbucks Challenge) – Howard Schultz and Joanne Gordon
The story of how Starbucks overcame its 2007 crisis by reconnecting with its core values. A powerful lesson in leadership and making tough decisions without losing your essence.

• Grid Systems – Josef Müller-Brockmann
A must-read for understanding visual structure. It teaches how to organize content effectively and highlights the importance of design in marketing.

• Steal Like an Artist – Austin Kleon
A fresh take on creativity, showing how inspiration from others can help you find your own voice.

• The Communication Book – Mikael Krogerus and Roman Tschäppeler
44 key communication concepts explained in a simple and visual way. A practical guide to expressing ideas more clearly and improving everyday conversations.

• The Brand Gap – Marty Neumeier
A classic that explains how to bridge strategy and design to build meaningful, memorable brands.

• The Red Book of Brands – Luis Bassat
A timeless reference in branding. Insightful and inspiring, it shows how strong brands are built to last.

This is just a small sample of the vast range of marketing and communication books out there. But they all share one thing: they continue to inspire those working in the industry every day.

Company Description

Agrikola.AI is on a mission to revolutionize agriculture by eradicating the use of pesticides and reducing the sector’s carbon footprint through AI and robotics. Our cutting-edge technology includes autonomous electric UGVs equipped with advanced sensors for real-time crop and weed management. We leverage big data and predictive AI models to deliver actionable insights, empowering farmers to make sustainable and efficient decisions. Join us in shaping the future of agriculture with innovative solutions that benefit both people and the planet.

Role Description

The Founder’s Associate will work directly with the leadership team at Agrikola.AI, contributing to financial planning and control, investor reporting, strategic decision-making, project management, research, and operational execution. Responsibilities include conducting market analysis, preparing reports and presentations, managing cross-functional projects, and facilitating communication across teams. This is a full-time, hybrid role based in Barcelona, with flexibility for remote work. The position offers exposure to the startup ecosystem and the opportunity to impact the future of sustainable agriculture directly.

Qualifications

• Strong education on finance and business management
• Experience in financial forecastimg and control
• Strong analytical skills and the ability to conduct data-driven research
• Project management and organizational skills, with experience managing cross-functional initiatives
• Excellent written and verbal communication skills, including proficiency in creating reports and presentations
• Strategic thinking skills with the ability to translate high-level goals into actionable plans
• Adaptability and the ability to thrive in a fast-paced, dynamic startup environment
• Familiarity with AI, robotics, or agricultural technology is a plus
• Fluency in English is required; knowledge of Spanish, Catalan or French is a bonus
• Bachelor’s degree in Business, with a minor on Agriculture, Engineering, Technology, or related field is required; MBA or relevant postgraduate degree is an advantage

Please send your CV to jobs@agrikola.ai mentioning “Founder’s Associate” in the email’s subject

Most “AI in design” content shows you how to generate screens. This talk starts where that ends.

​This week Łukasz Migacz is coming to Barcelona to talk about what an AI-native design workflow actually looks like — building fully functional prototypes with live data, the kind you can test with real users. Not mockups. Not Figma screens dressed up as demos.

​Łukasz has 20+ years of experience across product and brand design, consumer and enterprise software, user and agent interfaces. He’s been through enough design tool cycles to know when something actually changes the workflow — and when it’s just hype.

​What to expect:
​Why Figma is no longer his default starting point
​How to ship production-grade prototypes with AI
​Real workflows, real trade-offs
​The parts nobody posts about
​Format: Talk + Q&A format. English.

​
​📅 April 23, 7 PM

AI is no longer a conversation about the future. It’s a decision leaders are making today.

That’s why we’re launching the AI Leaders Bootcamp: a 3-month program designed for executives and transformation leaders who want to go beyond theory and start generating real value with artificial intelligence.

This is not just another course. It’s a structured journey from mindset to execution:

→ In-person session in Barcelona with faculty from the University of Cambridge
→ Virtual sprints for ideation and application in your real business context
→ Development of your own AI value blueprint

Designed for senior leaders, heads of innovation, and digital leaders who want to lead transformation—not just support it.

Launch: June · Barcelona
Price: €2,500 + VAT (early bird -10% until May 15)
Duration: 25 hours · Small, selective cohort

Is your organization already making decisions about AI? How—and with what impact?

Scan any URL and score your content as if Google was with the Quality Rater Emulator for free.

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