They say giving a book is giving a treasure… because reading lets us travel, imagine, and learn something new on every page. And in key moments like Christmas, World Book Day, or Sant Jordi, a book is almost always a safe bet.

If the person you want to surprise works in marketing or communication, choosing the right one can make a difference: inspiration, fresh ideas, and a new perspective in a constantly evolving industry.

Here’s a selection of the best marketing books recommended by the LF Channel team. Some because they’ve been key in their professional growth, others because they’ve left a lasting impression along the way.

We hope you enjoy them.

The 8 marketing and communication books we recommend reading (or gifting):

• The Signal and the Noise – Nate Silver
An analysis of how to separate valuable information from noise, identify trends, and make meaningful predictions. In a world overloaded with data, interpretation is a competitive edge.

• The Director – David Jiménez
A behind-the-scenes look at the media world, revealing egos, tensions, and power dynamics. A sharp reflection on the relationship between journalism and power in Spain.

• Onward (The Starbucks Challenge) – Howard Schultz and Joanne Gordon
The story of how Starbucks overcame its 2007 crisis by reconnecting with its core values. A powerful lesson in leadership and making tough decisions without losing your essence.

• Grid Systems – Josef Müller-Brockmann
A must-read for understanding visual structure. It teaches how to organize content effectively and highlights the importance of design in marketing.

• Steal Like an Artist – Austin Kleon
A fresh take on creativity, showing how inspiration from others can help you find your own voice.

• The Communication Book – Mikael Krogerus and Roman Tschäppeler
44 key communication concepts explained in a simple and visual way. A practical guide to expressing ideas more clearly and improving everyday conversations.

• The Brand Gap – Marty Neumeier
A classic that explains how to bridge strategy and design to build meaningful, memorable brands.

• The Red Book of Brands – Luis Bassat
A timeless reference in branding. Insightful and inspiring, it shows how strong brands are built to last.

This is just a small sample of the vast range of marketing and communication books out there. But they all share one thing: they continue to inspire those working in the industry every day.

Company Description

Agrikola.AI is on a mission to revolutionize agriculture by eradicating the use of pesticides and reducing the sector’s carbon footprint through AI and robotics. Our cutting-edge technology includes autonomous electric UGVs equipped with advanced sensors for real-time crop and weed management. We leverage big data and predictive AI models to deliver actionable insights, empowering farmers to make sustainable and efficient decisions. Join us in shaping the future of agriculture with innovative solutions that benefit both people and the planet.

Role Description

The Founder’s Associate will work directly with the leadership team at Agrikola.AI, contributing to financial planning and control, investor reporting, strategic decision-making, project management, research, and operational execution. Responsibilities include conducting market analysis, preparing reports and presentations, managing cross-functional projects, and facilitating communication across teams. This is a full-time, hybrid role based in Barcelona, with flexibility for remote work. The position offers exposure to the startup ecosystem and the opportunity to impact the future of sustainable agriculture directly.

Qualifications

• Strong education on finance and business management
• Experience in financial forecastimg and control
• Strong analytical skills and the ability to conduct data-driven research
• Project management and organizational skills, with experience managing cross-functional initiatives
• Excellent written and verbal communication skills, including proficiency in creating reports and presentations
• Strategic thinking skills with the ability to translate high-level goals into actionable plans
• Adaptability and the ability to thrive in a fast-paced, dynamic startup environment
• Familiarity with AI, robotics, or agricultural technology is a plus
• Fluency in English is required; knowledge of Spanish, Catalan or French is a bonus
• Bachelor’s degree in Business, with a minor on Agriculture, Engineering, Technology, or related field is required; MBA or relevant postgraduate degree is an advantage

Please send your CV to jobs@agrikola.ai mentioning “Founder’s Associate” in the email’s subject

Most “AI in design” content shows you how to generate screens. This talk starts where that ends.

​This week Łukasz Migacz is coming to Barcelona to talk about what an AI-native design workflow actually looks like — building fully functional prototypes with live data, the kind you can test with real users. Not mockups. Not Figma screens dressed up as demos.

​Łukasz has 20+ years of experience across product and brand design, consumer and enterprise software, user and agent interfaces. He’s been through enough design tool cycles to know when something actually changes the workflow — and when it’s just hype.

​What to expect:
​Why Figma is no longer his default starting point
​How to ship production-grade prototypes with AI
​Real workflows, real trade-offs
​The parts nobody posts about
​Format: Talk + Q&A format. English.

​
​📅 April 23, 7 PM

AI is no longer a conversation about the future. It’s a decision leaders are making today.

That’s why we’re launching the AI Leaders Bootcamp: a 3-month program designed for executives and transformation leaders who want to go beyond theory and start generating real value with artificial intelligence.

This is not just another course. It’s a structured journey from mindset to execution:

→ In-person session in Barcelona with faculty from the University of Cambridge
→ Virtual sprints for ideation and application in your real business context
→ Development of your own AI value blueprint

Designed for senior leaders, heads of innovation, and digital leaders who want to lead transformation—not just support it.

Launch: June · Barcelona
Price: €2,500 + VAT (early bird -10% until May 15)
Duration: 25 hours · Small, selective cohort

Is your organization already making decisions about AI? How—and with what impact?

Scan any URL and score your content as if Google was with the Quality Rater Emulator for free.

Use it to predict the quality of your pages and act in advance, before losing visibility.

Just copy-paste any URL and get the score + actionables for free.

Digital accessibility: the strategic bet many companies still overlook

We live in a hyperconnected world where digital is no longer just another channel — it is the channel. Public services, banking, commerce, healthcare, leisure: everything happens, to a greater or lesser extent, on screens. And yet, for millions of people with disabilities, that world remains full of invisible barriers.

Digital accessibility is not a technical problem. It is a matter of quality, strategy, and increasingly, legal obligation.

The European regulatory framework: a clear direction

In Europe, the regulatory evolution has been gradual but unequivocal. The Web Accessibility Directive (2016) established binding obligations for the public sector. The European Accessibility Act (EAA, Directive 2019/882) extended those same obligations to the private sector — e-commerce, banking, transport, consumer electronics — with compliance deadlines that came into force in June 2025.

The message is clear: what began as a requirement for public administrations is now a universal legal standard. Non-compliance entails penalties. And beyond penalties, it carries reputational and commercial risk.

Beyond the checklist: the experiential dimension

The most common mistake is to reduce accessibility to a technical exercise of compliance with WCAG standards. Technical compliance is necessary — but not sufficient.

A product can pass all automated tests and still be impossible to use for a blind person navigating with a screen reader, for someone with reduced mobility using a switch device, or for a person with cognitive disabilities interacting with a complex interface. The gap between technical compliance and real experience is where accessibility projects most often fail — silently and at significant cost.

Closing that gap requires two things: certified specialists who conduct rigorous technical audits, and the direct involvement of people with disabilities in validation processes, using their own assistive technologies in conditions that reflect real everyday use. These are not alternative options. They are complementary and inseparable dimensions of a serious approach.

A practice, not a project

Accessibility is not a goal to be achieved and filed away. It is a dimension of quality that must be present at every stage of the product lifecycle: in design, development, validation, and every subsequent iteration. Organizations that understand this not only comply better with regulations — they build better products, reach more users, and create lasting competitive advantage.

At Clariter, we support public and private organizations on this journey, combining specialized technical auditing with validation by people with disabilities. Because true accessibility is not demonstrated in a report — it is experienced.

In a world where technology is advancing at lightning speed, many women still feel a step behind. Only 35% of graduates in science, technology, engineering, and mathematics are women, and this has a direct impact: men adopt new tools almost twice as fast as we do, which affects confidence in our digital skills.

But this can change. And it starts by taking a step toward something different: learning to use AI and technology not just as a user, but as the architect of your own efficiency.

What this webinar is and why it matters

Actua is hosting a webinar together with SheAI, the leading platform for technology literacy for women and an official partner of the UN Skills Coalition.

In this session, Stephany Oliveros, CEO and co-founder of SheAI, will guide you to discover how technology can stop being an obstacle and become your strategic ally.

What you’ll learn

During the webinar, we’ll share practical strategies you can apply from day one:

• How to “hire” virtual assistants, like Claude, Gemini, or Notebook LLM, to do the heavy lifting for you
• How to create your own AI tools through vibe coding, without writing a single line of code
• How to use AI critically and responsibly to help you make better decisions, not just faster ones
• How to organize your day and tasks to focus on what truly adds value and stop feeling like you’re overworking

This isn’t about working more. It’s about working smarter, freeing yourself from repetitive tasks, and building confidence in your ability to lead in an increasingly digital world.

Register now by filling out the form and become the architect of your own efficiency 🚀

In recent weeks, I’ve spoken with about a dozen teams across Barcelona and Milan.

There’s a clear pattern: they use ChatGPT, Claude, or Gemini every day—but each person with their own personal account, scattered prompts, and zero shared governance.

The result isn’t just inefficiency. It’s:

• Individual productivity without competitive advantage
• Shadow AI creating anxiety across teams
• Real fear of job loss, with no one addressing it
• Misaligned decisions across departments

The problem isn’t the technology. It’s that every employee is improvising on their own—and that’s not a competitive advantage, it’s expensive noise.

I’m building a solution to this problem and want to validate it with people who are experiencing it firsthand.

I’m looking for 3–4 Founders or CEOs for a 35-minute conversation: I’ll share what I’m designing, and you tell me whether it solves something real—or where I’m getting it wrong.

Contact: s.fadda@workless.studio