LinkedIn is no longer just a place to upload your CV. With over 1 billion users worldwide (and 42 million in UK), it has become a vibrant, dynamic, and above all, strategic platform for connecting, inspiring, leading professional conversations, and creating business opportunities. But in an environment where thousands of pieces of content are posted every second, how can we make sure our profile doesn’t go unnoticed?

After years of working with brands and personal profiles in the digital space—and closely analysing how LinkedIn’s algorithm works—one thing is clear: standing out on this platform isn’t about being perfect. It’s about being purposeful, consistent… and adding a touch of authenticity.

Here are some key insights that, in my experience, truly make a difference:

1. Visual content and interactive formats

LinkedIn’s algorithm tends to favour posts that rely on visual and interactive content: short videos, carousels, infographics, and polls help boost message retention and increase reach. These formats have become essential tools for improving visibility and driving engagement.

2. Strategic links to avoid penalisation

Currently, LinkedIn’s algorithm reduces the reach of posts that include external links in the main body of the text. To avoid this, it’s recommended to place links in the first comment instead—preserving visibility while still providing access to additional information.

3.  Interaction as a visibility driver

Active participation on the platform is crucial. Commenting on relevant posts, reacting, sharing valuable content, and mentioning professionals or influential companies contribute to organic reach and strengthen your presence within your sector.

4. Digital Networking 

Attending virtual events or joining sector-specific groups is an effective way to connect with industry leaders. Sharing ideas and staying up to date with trends is essential. The key lies in engaging and adding value in these spaces, fostering long-term professional relationships.

5. An optimised profile as your calling card

Having a complete, professional, and optimised profile is fundamental. Key elements such as a quality photo, a header image aligned with your professional identity, a well-crafted bio with relevant keywords, up-to-date experience, and strong recommendations all influence how your profile is perceived. AI tools can certainly help streamline this process, but don’t forget to add your personal touch to every detail.

6. Purposeful Hashtags

Hashtags remain an effective tool to expand the reach of your posts, provided they are used consistently and in moderation. Typically, three to four targeted hashtags per post are enough to help amplify your content.

7. Balanced Visual Language

Emojis and symbols, when used thoughtfully, can make content feel more approachable and visually engaging. However, overuse can compromise clarity and reduce professionalism. Here, moderation is key.

8. Formatting matters

How content is presented is just as important as what it says. Short paragraphs, proper spacing, and a structure optimised for mobile reading enhance user experience and boost interaction.

9. Personal branding as a strategic tool

Publishing opinion pieces, infographics, PDFs or newsletters helps you showcase your expertise and position yourself as a thought leader in your field. A strong personal branding strategy supports professional growth and expands your network.

Beyond individual efforts, more and more companies are turning their employees into digital brand ambassadors—an approach that not only increases reach but also strengthens team credibility. Learn how to implement this step-by-step here. 

10. The right time to post

Timing also impacts results. In the Spanish market, weekday mornings—especially Wednesdays at 10:00am—and weekends between 12:00pm and 6:00pm tend to yield the best engagement. In terms of frequency, prioritising quality over quantity is key: one or two well-crafted posts per week are ideal. If your target audience is international, these timings may vary.

10 + 1. Authenticity and common sense as a differentiator

In an era where AI-generated content is increasingly common, authenticity stands out as one of the most valued assets. Sharing personal elements within your professional narrative helps humanise your profile and build a stronger connection with your audience. It also helps reinforce your brand’s leadership. More ideas on how to achieve this from a leadership perspective can be found here. 

Looking to give your LinkedIn profile a strategic boost? At Canela, we can help you stand out. Let’s talk?

Arantxa Aguilera, Head of Digital at Canela

Digital accessibility is not just a “technical issue” or something to leave for later. It’s about making sure anyone can use your website or app without trouble—whether they have a disability, are older, or live in areas with poor internet.

Starting June 28, 2025, the European Accessibility Act requires websites and apps to meet accessibility standards, with significant penalties for non-compliance.

What does it really mean for a website or app to be accessible?

You might think your site is easy to use, but accessibility goes further. It’s about designing and developing to ensure no one is excluded by technology barriers. Key principles include:

• Visual: Strong color contrast, scalable text without breaking layout, avoiding color-only information.

• Auditory: Subtitles in videos and audio transcriptions.

• Motor: Keyboard navigation, large and easy-to-click buttons.

• Cognitive: Clear, simple language; consistent and predictable layout.

In short, it’s about removing tech barriers that block people from accessing your content or services—as required by the law.

Who must comply with the European Accessibility Act?

Not all companies are required, but many are. Here’s a quick breakdown:

• Medium and large companies with public websites or apps

• E-commerce, banks, transportation websites, marketplaces

• Public institutions

• Digital publishers, ATMs, and self-service terminals

Who is exempt?
Microbusinesses (under 10 staff and €2M turnover), internal non-public websites, and legacy products that aren’t updated. However, even if you’re exempt, compliance opens opportunities and keeps you in the running for public contracts.

What happens if you don’t comply?

Beyond being a legal requirement, skipping accessibility can result in:

• Fines from €30,000 to €600,000

• Daily penalties up to €1,000 until resolved

• Up to 2 years of business suspension in serious cases

You’ll also lose users, hurt your brand image, and may be excluded from public contracts or tenders.

What are the benefits of compliance?

It’s not just about avoiding fines. Making your site accessible offers real growth:

• Reach more users (over 4 million people in Spain have a recognized disability)

• Strengthen brand trust and reputation

• Improve clarity and usability for everyone

• Better SEO and voice assistant compatibility

Why act now, not later?

Adapting your site or app takes time: analysis, fixes, testing… Waiting increases your risk of last-minute penalties and lost users. Accessibility can give you a real competitive edge.

How can Doonamis help?

At Doonamis, we help companies make their websites and apps accessible in a practical, effective way:

• Full technical audit: Over 50 criteria based on WCAG 2.1/2.2 and EU standards

• Clear, actionable report: What’s wrong, why it matters, and how to fix it

• Fix support: We guide your team or do the fixes for you

• Legal and strategic advice to ensure smooth compliance

If you haven’t started adapting yet, you’re already late. Fines are approaching, and the risk increases every day. Don’t wait—take advantage of accessibility now, with Doonamis.

Request your technical audit, accessibility declaration, and priority incident report (IRA) and take the first step toward a barrier-free digital space. Contact us!

GooApps presents the team of speakers, mentors, and jury members shaping the Break the Gap: AI for Health & Sport Summit 2025, an event firmly committed to female leadership as a driver of change in the health and sports sectors. While participation is open to teams of any gender, all educational and strategic content in the program will be led, with few exceptions, by women experts in technology, medicine, design, investment, sports, and business.

This new edition kicks off with three online sessions open to the public on July 3, 10, and 17.
You can register for each session at the following links:

• Break The Gap 2025 – Opening Session | July 3

• Break The Gap 2025 – Second Session | July 10

• Break The Gap 2025 – Third Session (Health) | July 17

• Break The Gap 2025 – Third Session (Sport) | July 17

• Break The Gap 2025 – Special Session | July 17

Key figures such as Elena Dolinski (UkandoitGlobal), Macarena Daher (Read Your Body), Mónica Granda (Siembra Capital), Lourdes González (Fundación ONCE), Mar Navarro (USA Launching Pad), and María de la Luz del Valle (Biobizkaia), among others, will address topics like user-centered design, digital accessibility, investment strategy, internationalization, clinical innovation, and technology in elite sports.

Additionally, the eight finalist projects (four per vertical: health and sports) have started a free acceleration program valued at €10,000, including hands-on training and one-on-one mentoring. More than 15 expert mentors will provide support, including Claudia Ben-Dov (InnHealthium), Guio González (Guiometrics), Alba Arroyes (Institut de Recerca Sant Pau), Beatriz Vilar (Law4Digital), Diana Navarro (European Commission), and Montse Pérez Bárcena (strategy and marketing consultant).

The jury, also composed of prominent women from the healthcare, scientific, tech, and business fields, will assess the proposals based on technical feasibility, real-world impact, scalability, clinical applicability, and economic sustainability. Experts such as Tatiana Cuartas (SAMU Asturias), Montserrat Rivas (University of Oviedo), Henar Muñoz (ISPA), and María González (University of Oviedo) ensure a rigorous evaluation, rooted in practical experience and specialized knowledge.

With this network of experts, Break the Gap 2025 consolidates an innovation ecosystem with purpose, where technology is built through experience, strategic vision, and social sensitivity. This edition focuses on real solutions, female talent, and transformative opportunities for the digital health and sports sectors.

On the occasion of Micro, Small and Medium‑Sized Enterprises Day, we examine recent regulatory changes to the criteria determining company size—and how they affect accounting, tax, and strategic obligations.

Why legal size matters

Categorization into micro, small, medium or large companies is far from a mere statistical formality. This legal framework directly impacts accounting requirements, access to public support, audit thresholds, and annual reporting obligations.

A recent EU-level regulation now requires companies to reassess their classification. Specifically, Delegated Regulation (EU) 2023/2775, adopted in October 2023, updates the financial thresholds that define company size. The goal: align these parameters with inflation over the past decade and more accurately reflect the economic reality of SMEs in Europe.

Accumulated inflation and the need for reform

Over the past ten years, inflation has eroded the real value of the size criteria. According to Eurostat, between 2013 and 2023, prices rose by 24.3 % in the euro area and 27.2 % across the EU. Without adjustment, the previous thresholds became outdated, negatively impacting statistics and SMEs’ access to legal or fiscal benefits.

With this reform, Brussels aligns accounting criteria with the current economic context and avoids penalizing companies whose growth was merely nominal—inflation‑driven rather than activity‑driven.

New thresholds by company size

Once EU member states transpose it into national law (in Spain, via updates to the Commercial Code and the Companies Law), the thresholds will be:

• Micro‑enterprises: turnover < …000 € and assets ≤ 450 000 €, with fewer than 10 employees—a 28.6 % increase.

• Small enterprises: turnover up to 15 M €, assets ≤ 7.5 M €, with fewer than 49 employees (member states can set lower thresholds).

• Medium enterprises: turnover ≤ 50 M €, assets ≤ 25 M €, with fewer than 250 employees.

Employee headcount remains unchanged and still critical alongside financial metrics.

Practical impacts: fewer obligations, more opportunities

• Audit exemption: many companies will no longer need to audit their accounts, reducing formal burden and costs.

• Abbreviated accounts: option to use simplified accounting regimes with less detailed statements.

• Lower administrative cost: simpler regulatory compliance.

• New financing opportunities: maintaining micro/small status may reopen access to specific SME grants and aid.

• Public procurement: SMEs may benefit from reserved lots or tailored award criteria in public contracts.

A new perspective on SME status

This change is more than an accounting update: it redefines what it means to be an SME today. New thresholds adapt legislation to real market evolution, preventing nominal growth from triggering unfavorable regulatory shifts.

Being legally recognized as an SME can be a strategic advantage—fiscally, reputationally, and in positioning before investors or financial institutions.

What should companies do now?

1. Reassess their classification under the new thresholds.

2. Treat it as an opportunity to redefine fiscal, accounting, and financial strategies.

3. Monitor the Directive’s national transposition and update internal procedures.

4. Engage expert advisers to fully leverage the reform’s benefits.

At Adlanter, we support companies of all sizes in adapting to these new regulations, offering a strategic vision that goes beyond formal compliance.

🔹 Power BI Fundamentals

Turn data into decisions. Learn how to import, visualize, and analyze information with Power BI — no prior knowledge required. Perfect for getting started with data analysis using one of the most in-demand tools on the market.

📅 July 21 and 22 (online)

💡 Target audience: professionals from any field who work with data.

👉 View the full program and meet your future trainer

🎓 All trainings are subsidized through FUNDAE and taught by active professionals with real experience applying AI and data analysis tools.

Limited spots available. Reserve now and transform the way you work.

📩 Have questions or need help choosing the best option for your team? Write to us at: servicioalcliente@abilways.com

Thank you

This October, we’re relaunching the Executive Program in Digital Business at our Barcelona campus—an essential course to prepare business leaders for the challenges of digital transformation. With a strategic and hands-on approach, this new edition strengthens our commitment to developing executive leadership in the digital economy.

🎉 Plus, the entire Tech Barcelonacommunity enjoys a 20% discount if registered before July 31st. An exclusive opportunity to join a high-impact program under preferential conditions.

A program designed for top executives

Targeted at C-Level profiles, General Managers, and heads of key departments, the program offers a 360º perspective on how digitalization impacts business models, product and service portfolios, customer relationships, and organizational culture. It combines strategic vision, practical tools, and personal reflection in an intensive format compatible with executive schedules.

AI, Data, and Impactful Leadership

The program addresses the major drivers of change: artificial intelligence, advanced analytics, sustainability, and organizational culture. It also includes the Impact Leader Journey, a self-awareness path designed to help each participant develop their own transformative leadership action plan.

Real learning, from real leaders

The faculty is made up of active professionals from companies such as Netflix, Coca-Cola, Microsoft, or Real Madrid, ensuring that the content is aligned with today’s market challenges. The experience also includes four executive lunches, providing strategic insights in a close and exclusive setting.

A community that fosters executive networking

With over 1,500 executives trained and satisfaction rates above 90%, this program not only transforms business perspectives but also connects participants with a network of leaders committed to innovation.

📩 Want more information? Write to us at marketing@thevalley.es and we’ll be happy to help you with any questions.

pitaya, a leading consultancy in Spain specializing in people and growth, has just published the PeopleTop® Playbook.
The ultimate guide for fast-growing companies, revealing all the key elements a People department should include — complete with practical examples and ready-to-use templates.
Don’t miss it!

Supplier, distributor or purchasing agent? Making the right choice for import success

We know it well: making the right choice when it comes to international sourcing can mean the difference between a smooth process and endless headaches. At S3 Group, with over two decades of sourcing experience in China and Asia, we’ve seen how confusion around suppliers, distributors and purchasing agents can lead to hidden costs, delays and quality issues. Here’s how to distinguish between them and when it’s time to go with a sourcing partner.

Understanding suppliers

Manufacturers are the primary source of your products: buying directly from them often offers more competitive pricing and consistent access to stock. However, working face-to-face with a supplier involves taking risks: cultural differences, language barriers and more complex control of quality and logistics standards. If you have the experience and resources to manage inspections and coordinate shipments, this option offers wider margins, but requires a high degree of specification and monitoring.

The role of the distributor

When lack of experience makes you hesitate, distributors emerge as a bridge: they know the local market, negotiate advantageous terms and often take responsibility for final delivery. In many cases, their regional network speeds up communication and reduces the friction inherent in direct importing. However, this intermediary adds an additional cost and their selection may be limited to products already in their portfolio, leaving less scope for customisation and flexibility.

Why you need a sourcing agent

This is where a professional sourcing partner is a game changer. A sourcing agent not only identifies reliable manufacturers and distributors, but also designs a sourcing strategy tailored to your objectives: from the pre-audit of quality to the management of customs regulations and multi-channel logistics. Our mission is to accompany you every step of the way, anticipating unforeseen events, optimising costs and ensuring that each product meets your expectations.

At S3 Group, we have helped dozens of European start-ups and technology companies turn their import challenges into growth opportunities. By delegating to a sourcing agent, you save time, minimise risk and make sure you get the most out of your investment.

Ready to boost your international import with confidence?

Connect with S3 Group and find out how a sourcing partner can transform your supply chain into a strategic asset – let’s talk and take the next step towards global success!

Do you use Microsoft Teams or Slack? Then you could be one of the selected startups to try Moodest, the AI platform that detects burnout, turnover risk, and engagement using your work data in real time — with no surveys or extra workload for your team.

🚀 What you get if you participate:

Diagnosis and reports on your teams’ emotional well-being.

Actionable insights on workload, engagement, and signs of burnout.

Early access to a technology that turns passive data into agile decisions for HR.

📊 You only need to use Teams or Slack. We take care of the rest.

🔍 Moodest transforms how companies understand well-being and productivity in an environment that demands efficiency and impact.

Want to be part of the change?

👉 Write to us at adriamontesinos@moodest.net or call us at +34 666 817 495 before June 30.

 Els propers 3 i 4 de juliol tindrà lloc la 4a edició del Space New Economy Congress a Barcelona, i LF Channel hi col·laborarà gestionant la comunicació de l’esdeviment. 

Una cita clau per al sector del New Space

Aquest congrés organitzat per la Cambra de Comerç de Barcelona i la Generalitat de Catalunya convertirà la ciutat en el centre de la nova economia espacial. A més, s’hi presentaran les noves oportunitats de negoci i visibilitat en àmbits com la sostenibilitat, els nous sistemes de fabricació, els models de negoci emergents, la mobilitat sostenible i les oportunitats d’inversió. 

A continuació, resumim la informació més important sobre l’esdeveniment: 

• Data i lloc de l’esdeveniment: el New Space Economy Congress tindrà lloc el 3 i 4 de juliol a La Llotja de Mar (Pg. d’Isabel II, 1, Pis 2, 08003, Barcelona). 
• Algunes xifres:  
  • + 20 conferències 
  • +48 ponents 
  • +500 assistents