🚨 Which mid-range speaker offers the best value for money? Which hotels do you recommend in Santander? How can I remove an oil stain from a cotton garment?

In recent months, the use of AI search engines to solve all kinds of queries has become increasingly popular. Everyone is turning to tools like ChatGPT, both in personal and professional contexts. While Google remains the leading search engine worldwide, its market share has been slightly declining in recent years, and since late 2024 it has dropped below 90% for the first time in the tech giant’s history, according to Statcounter. This decline is mainly due to the rise of AI-based platforms, which continue to grow rapidly. According to a study by Semrush and Data “The Current AI Landscape”, ChatGPT already has a 28.26% share of desktop users, surpassing Bing and Yahoo (Source: Marketing4ecommerce).

How to position your brand within ChatGPT (and other similar AI tools)?

This shift in the way people search for products opens up a new digital channel with great business opportunities. As a result, more and more brands are interested in appearing in AI-generated responses, but the truth is that this field is still largely unexplored and there is little guidance on how to succeed.

You may be asking yourself: so, what can I do to get my brand to show up in these AI tools? At LF Channel, we had the same question. So we asked ChatGPT directly:

And ChatGPT provided us with a series of steps to help a company be mentioned as an answer to sector-related queries. Here are the most relevant ones:

1. Create useful and relevant content on your website
   Many companies have elaborate blogs or websites, but sometimes they overlook adding educational information that helps potential buyers solve their questions. In this sense, ChatGPT seems to prioritize high-quality content that answers real consumer queries.

2. Optimize your content for SEO and natural language
   SEO will remain a key strategy, but the way it is applied is evolving to adapt to this new form of search through natural language. It is recommended to use structured data (Schema) so that search engines and AI tools like ChatGPT can better understand your content.

3. Gain external mentions
   ChatGPT values positively when a brand appears on other companies’ websites, forums, blogs, and external platforms. In addition, influencer marketing can be a key tool to secure brand mentions on social networks like YouTube or specialized blogs.

4. Get referenced by trusted media
   A strong PR strategy will help generate mentions of your brand in reputable media outlets with significant digital presence. Since these mentions are organic, they are highly credible and of high quality—something ChatGPT considers valuable. Moreover, this strategy increases the chances of your brand appearing in industry rankings or directories.

With a comprehensive communication and PR strategy, we can ensure our brand is cited as a source in AI search responses, while also increasing the likelihood of our website appearing in featured snippets and other relevant search result positions. In the long run, this will not only boost your sales but also strengthen your brand’s credibility and reputation.

El acceso a la inversión en propiedades turísticas ya no está reservado solo para grandes capitales.

En Hotelier Services hemos lanzado Brick-ly, una plataforma que permite invertir en hoteles y propiedades turísticas tokenizadas desde solo 100 USD, con total respaldo legal y sin fricciones operativas.

Tokenizamos la inversión en inmuebles reales para que puedas ser parte del negocio hotelero, sin los dolores de cabeza de operar tu propio alojamiento turístico. Accedes a rentabilidad pasiva, diversificas tu portafolio y lo haces desde cualquier parte del mundo.

👉 ¿Qué es la tokenización inmobiliaria y por qué importa? Te lo contamos aquí

Con septiembre llegan nuevos retos, nuevos proyectos… y la oportunidad perfecta de seguir aprendiendo.

En Abilways hemos preparado nuevas formaciones en abierto y nuevas fechas,  todas ellas pensadas para profesionales que quieren aplicar la innovación y la tecnología de forma estratégica en su día a día. Aquí tienes nuestras próximas propuestas:

La inteligencia artificial al servicio de los equipos jurídicos y al abogacía.

22 y 24 de septiembre de 9h00 a 13h00 (virtual)

Ver programa completo

Transforma la gestión de RR.HH gracias a la Inteligencia Artificial.

23 y 25 de septiembre de 9h00 a 13h00 (virtual)

 Ver programa completo

Power BI Fundamental.

29 de septiembre y 1 de octubre de 9h00 a 13h00 (virtual)

Ver programa completo

Compras sostenibles

17 y 18 de noviembre de 9h00 a 13h00 (virtual)

Ver programa completo

Todas las formaciones son bonificables a través de FUNDAE y están impartidas por profesionales en activo con experiencia real en la aplicación de herramientas de IA, análisis de datos y sostenibilidad.

Plazas limitadas. Reserva ahora y transforma tu forma de trabajar.

¿Tienes dudas o necesitas ayuda para elegir la mejor opción para tu equipo? Escríbenos a:  servicioalcliente@abilways.com

Un saludo,

Aprende a diseñar e implementar un Plan de Desplazamiento de Empresa.

MASTERCOM es un curso para profesionales del sector público y privado en España que quieren transformar la movilidad laboral en sus empresas. Con un enfoque práctico y adaptado a las normativas regionales, este programa te ayudará a crear un Plan de Desplazamiento de Empresa (PDE) que fomente la movilidad sostenible entre los empleados.

La tercera edición de MASTERCOM, creada por FACTUAL, consultoría de movilidad de Barcelona, en colaboración con TRACTEBEL, Mobilise VUB y con el apoyo de EIT Urban Mobility.

Idioma: Español

Formato: Híbrido (contenido online + 1 webinar el 15 de Octubre + 1 taller presencial de obligatoria asistencia en Barcelona el 21 de noviembre)

Precio: €280 (por tiempo limitado)

Posibilidad de aplicar a becas 100% subvencionadas

¡No dejes escapar esta oportunidad única para sumarte al cambio!

Más información y preinscripción aquí

𝐎𝐮𝐫 𝐢𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐢𝐬 𝐠𝐨𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐢𝐭𝐬 𝐬𝐞𝐜𝐨𝐧𝐝 𝐫𝐨𝐮𝐧𝐝 – 𝐥𝐢𝐯𝐞 𝐢𝐧 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚!

Join us for another hands-on integration workshop, where we’ll use SnapLogic to connect to SAP SuccessFactors with SharePoint and add Twilio in a real-world integration challenge.

This interactive session is designed for anyone looking to deepen their practical understanding of system integration, whether you’re just getting started or sharpening existing skills.

🔹 Hands-on integration practice
🔹 Expert guidance from Rojo Integrations consultants
🔹 Wrap-up networking with industry peers

📅 Sept 25 | 17:00–20:00
📍 Tech Barcelona – Pier01

Register now to join us for an interactive learning session at our seaside location in the heart of Barcelona. 👉https://www.eventbrite.nl/e/step-into-system-integration-iworkshop-by-rojo-integrations-tickets-1472552597459?aff=oddtdtcreator

#RojoIntegrations #iWorkshop #SystemIntegration #SnapLogic #BarcelonaTech #TechWorkshop

𝐉𝐨𝐢𝐧 𝐮𝐬 𝐢𝐧 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫’𝐬 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 ‘𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐄𝐯𝐞𝐧𝐭’, taking place on October 28th at Tech Barcelona – Pier 07.

As integration strategies evolve, this event will explore how AI and event-driven architectures are reshaping the foundations of enterprise systems, enabling more autonomous, responsive, and scalable solutions.

In collaboration with our event partners Siemens, SAP, and Confluent, you’ll gain hands-on insights into:

Siemens’ SAP modernization strategy using Confluent Kafka as a real-time backbone
SAP and Confluent’s strategic roadmaps for AI and event-driven integration
A preview of SAP’s new AI-powered adapter for real-time transformation
Real-world applications of Data Mesh and domain-driven integration

With a focus on real-world architecture patterns, technical strategy, and implementation lessons, this event is tailored for teams driving integration modernization at scale.

Secure your seat and join the conversation on the future of enterprise integration: https://lnkd.in/dGYaz6Rj

Interview with Martí Salvador, Managing Director of Floox
“The shift towards electric vehicles is unstoppable”

Floox is positioning itself as a key player in the transition to electric mobility, offering a complete range of fast and ultra-fast chargers for professional (B2B) use. Among its products are the Lyra Lite (30-40 kW), enabling recharges in 30-90 minutes; the Lyra 60-80 (60-80 kW), allowing simultaneous charging of two vehicles and reaching 80% battery in under 40 minutes; and the Lynx 120-240, the charger with the highest power density in the world (382 kW/m³), capable of delivering 250 km of range in just 10 minutes. All of them incorporate recycled and recyclable materials, reinforcing Floox’s commitment to sustainability.

Beyond technology, the company offers technical support, training, and consultancy services, consolidating a comprehensive value proposition for installers, operators, and distributors.

This commitment to synergies is also reflected in its alliance with Etia Charge, a company specialized in B2C solutions, allowing both firms to cover the full market: from home charging to large charging hubs, with strong growth prospects in LATAM.

At the European level, Martí Salvador highlights uneven progress: countries like Norway, Sweden, France, and Germany lead the infrastructure, while Spain is accelerating through the transformation of petrol stations into charging points — a sector where Floox already holds a strong presence.

In the communication and public relations sector, the media are our most powerful ally. That’s why it is essential to know who is who in the landscape of media groups.

The cultural, linguistic, and social characteristics of a region directly influence how brands —shaped by a more local context— communicate. When our messages are aimed at a very specific territory, it is key to know its media landscape and, therefore, the media groups they belong to, their outlets, and also their editorial line. This information is useful to segment, define tone, choose the right channels, and ultimately, design an effective communication strategy.

4 tips for reaching Catalan local media

Tip 1 – Language choice
In Catalonia, choosing between Catalan and Spanish is not a neutral decision: using Catalan can generate a sense of proximity, authenticity, and cultural coherence, while opting for Spanish is often a good idea to reach wider audiences. Often, the best approach is a bilingual strategy.

Tip 2 – Think beyond Barcelona
Although the capital concentrates most newsrooms, many outlets have local editions and/or journalists covering the other Catalan provinces — Girona, Lleida, and Tarragona. Building relationships with them can make a difference in your local media strategy.

Tip 3 – Remember the importance of context
Cultural dates and social events can have a major impact on how your campaign is received: research the calendar and use it to your advantage, aligning your actions with relevant regional or local events that attract media interest. Likewise, keep track of the news to avoid unintentionally positioning your brand on a potentially controversial regional topic, unless that is your objective.

Tip 4 – Pay attention to the outlet’s tone
Each channel has its own audience and editorial dynamics, even if they belong to the same media group. The example of La Vanguardia and RAC1 is clear: both are part of Grupo Godó, but La Vanguardia communicates with a rigorous and formal tone, while RAC1 prioritises entertainment, using a more casual, informal, and dynamic style. Understanding these nuances will help you choose the right outlet and adapt your messages and formats to make your campaign more effective.

Why trust an agency like LF Channel to approach Catalan media?

Knowing the full media landscape is indispensable to carrying out a successful campaign in Catalonia (and in any other region where a brand wants to act locally). This requires a detailed approach and a deep understanding of the local ecosystem, since an efficient strategy goes beyond simply identifying key players.

At LF Channel, as a communication agency founded and based in Barcelona, we have a deep knowledge of the Catalan media landscape. Our experience will be a great asset and bring significant value when addressing your messages to the Catalan public and media. If you want to gain visibility or reputation in Catalonia, get in touch with us to design a tailored media strategy.

Today, WindowSight is proud to officially announce something we’ve been working on for months…

𝗪𝗶𝗻𝗱𝗼𝘄𝗦𝗶𝗴𝗵𝘁 𝗶𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 LG Electronics 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗮𝗿𝘁 𝗶𝗻𝘁𝗼 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗹𝗶𝘃𝗶𝗻𝗴 𝗿𝗼𝗼𝗺𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.

We’re joining forces as the main content provider for 𝗟𝗚 𝗚𝗮𝗹𝗹𝗲𝗿𝘆+, a new built-in experience for LG TVs that turns screens into spaces of visual inspiration with curated photography, illustration, painting, and video art from our global artist community.

The rollout starts with LG’s 2025 models and will expand through updates to compatible TVs — with the potential to reach up to 240 million devices.

A meaningful step forward for our WindowSight team, the artist ecosystem, and our mission to make visual art a part of everyday life.

A huge thanks to the LG team and our amazing community of artists. This milestone belongs to all of you.

Now, we keep going.