Fraud is no longer “an isolated case”: it affects most organizations and relies on generative AI to increase the credibility of attacks (BEC, supplier impersonation, deepfake video calls). The result: recovering the money is rare; preventing before payment is critical. Discover in this practical guide the most comprehensive AP Anti-Fraud Manual 2025 for you and your company.

The book “How to Create Your Successful App” is designed for all entrepreneurs and startups who dream of launching a mobile application but don’t know where to start. More than a theoretical manual, it is a practical guide that teaches step by step how to transform an idea into a real, validated app, ready to compete in the market.

The book compiles knowledge accumulated over more than 20 years of experience developing mobile applications for startups, companies, and major brands. In the digital sector, where early mistakes can cost both time and money, having a resource like this app development guide is a huge advantage for those who want to start with confidence and a strategic vision.

Why this guide was written

The origin of the book lies in the personal experience of Roger Vilanou Vallès, co-founder of Doonamis. Throughout his career, he has accompanied hundreds of entrepreneurs in the process of creating an app from scratch, experiencing firsthand both the most common successes and failures.

From this experience, the guide was born: a resource aimed at spreading knowledge, helping entrepreneurs avoid costly mistakes, and offering a clearer, more direct path to success. Roger doesn’t just explain the “what”, but also the “how” and the “why” behind every key decision in app development.

What you’ll find in the book: from idea to published app

The content is structured into 20 chapters covering the entire lifecycle of a mobile application:

• How to validate your app idea without spending money.

• The differences between B2B and B2C apps and how to approach each.

• The legal aspects you must consider to protect your app (patents, IP, etc.).

• Which tools to use to design, test, and communicate your idea.

• Why accessibility and inclusivity are key and how to implement them.

• Which business model to choose (freemium, subscription, etc.).

• How to monetize with advertising and which platforms to use.

• Which mobile payment gateways to implement and how to ensure security.

• What type of app to develop (native, hybrid, or web) and cost estimates.

• How to structure and execute the development process step by step.

• Which privacy regulations you must comply with (e.g., GDPR) and how.

• Where and how to secure funding to launch or scale your app.

• How to promote your app: ASO, social media, influencers, and more.

• Which metrics (KPIs) to track in order to measure success and scale like a startup.

In short, it’s a roadmap for any entrepreneur to progress from idea conception to launch and subsequent growth.

Validate your idea without initial investment

One of the most frequent mistakes entrepreneurs make is investing too soon in development. The book explains how to verify whether there is a real market for your idea without spending money, using validation tools such as user interviews, online surveys, A/B testing, or landing pages that simulate the final product.

The goal is clear: don’t build an app nobody wants, but first confirm that the proposal solves a real need.

Choosing the right business model

Selecting the right business model is one of the most critical decisions for an app’s success. Roger details the main options—freemium, subscription, one-time purchase, or ads—and how to choose the most suitable one depending on the app type, target audience, and growth strategy.

He also explains how to adapt to different markets (e.g., B2B vs. B2C) and how to structure monetization from day one.

Protecting your app legally

The legal side is often one of the most overlooked aspects for digital entrepreneurs. The book provides a clear guide on how to protect the intellectual property of an application, the types of patents available, how to register your brand, and which regulations (like GDPR in Europe) must be met to avoid future legal issues.

This knowledge adds both peace of mind and professionalism to any project.

Prototyping and testing with key tools

Before investing in development, Roger explains how to use prototyping tools to design and test the idea. This allows entrepreneurs to present a prototype to users, investors, or partners without writing a single line of code.

The book also recommends accessible platforms for testing and provides advice on how to collect real feedback to improve the product before launch.

Monetization and funding strategies

Beyond choosing the right business model, it’s essential to plan how to monetize and finance the app at different project stages. The book covers everything from classic options like advertising and subscriptions to finding investors, crowdfunding, and startup accelerator programs.

This section is crucial, since many promising apps fail due to a lack of a clear financial strategy.

Marketing and growth metrics

An app’s success doesn’t end with its launch in app stores. To grow, it’s vital to gain visibility and measure results. Roger devotes an entire chapter to explaining digital marketing techniques specific to apps, such as ASO (App Store Optimization), social media campaigns, influencer collaborations, and user retention strategies.

He also includes a guide on key metrics (KPIs) to measure retention, customer acquisition cost, and scalability, helping entrepreneurs make data-driven decisions.

Who should read it

This book is aimed at a broad audience within the entrepreneurial and tech ecosystem:

• Entrepreneurs with an app idea but no technical experience.

• Startup founders looking to validate or scale their product.

• Developers who want to gain a business perspective beyond code.

• Marketers, consultants, and investors who need to understand the full process.

• Students, digital professionals, and mobile enthusiasts.

In short, anyone interested in turning an idea into a real app will find in this book a clear and practical guide.

About the author: Roger Vilanou, co-founder of Doonamis

Roger Vilanou Vallès is co-founder and Managing Director of Doonamis, Spain’s leading mobile app development company. With over 20 years of experience, he has worked with entrepreneurs, startups, and large brands, supporting projects from conception to market consolidation.

His strategic vision, combined with practical experience, has allowed him to identify what makes an app stand out and how to avoid the most common mistakes. With this book, he shares that knowledge with the aim of inspiring and guiding new digital entrepreneurs.

Where to find the book “How to Create Your Successful App”

The book is now available on Amazon, aimed both at those launching their first app and professionals looking to expand their knowledge of mobile strategy.

“How to Create Your Successful App” is, in short, the guide every digital entrepreneur should have on their bookshelf: a practical, accessible resource full of real examples to help turn ideas into success in the competitive mobile app world.

Discover how trends can inspire ideas, content, and strategies that truly connect brands with their audiences. With the Online Course in Trends & Creative Strategy at SHIFTA, you’ll learn to identify micro and macro trends, master research tools, and translate insights into innovative proposals with real impact.

100% online | Live classes from 6 PM (CET) | Duration: 5 weeks | Taught in English

Throughout the course, you will explore product design, content creation, lifestyle, and consumer communication. All with a practical approach, working on real cases and exercises that allow you to apply your knowledge from day one.

Next intake: October 2025
10% discount for Barcelona Tech City members

Dare to look ahead, spot what’s next, and turn your creative vision into a powerful strategic tool.

Enroll now and unlock your creative potential: https://weareshifta.com/en/studies/short-course-in-trends-creative-mix/

Nomaak, an innovative platform that connects technical projects with qualified professionals, is looking for a sales profile with experience and solid business knowledge. Our mission is to transform the industry through efficient and flexible solutions for architecture studios, construction companies, engineering firms, and industrial manufacturers.

Responsibilities:

• Plan and manage commercial activity, including market research to identify potential clients.

• Manage a client portfolio within the architecture, construction, and engineering sectors.

• Present our platform to technical studios and companies in the sector.

• Build strong client relationships and oversee the process.

• Keep the CRM updated with completed activities and schedule future actions.

Requirements:

• Proven experience in B2B sales, preferably in the technical sector.

• Knowledge of how architecture firms, engineering companies, or construction businesses operate.

• Excellent communication skills and ability to understand technical needs.

• Strong organizational skills and results orientation.

• Ability to work independently in a remote model.

We offer:

• An attractive commission plan based on a percentage of each project secured.

• Full flexibility and remote work.

• The opportunity to be part of an innovative and expanding project.

• Professional growth within a company with international projection.

👉 If you are a sales professional passionate about the technical sector and looking for an opportunity where your effort directly translates into your earnings, we want to meet you!

🚨 24/7 Emergency Service to remove harmful online content

At RepScan, we now offer what you need in case of an emergency:
👉 Request the legal removal of harmful content, even at 3 AM.

Because your reputation and your peace of mind can’t wait.

🔗 More info here

🚨 Which mid-range speaker offers the best value for money? Which hotels do you recommend in Santander? How can I remove an oil stain from a cotton garment?

In recent months, the use of AI search engines to solve all kinds of queries has become increasingly popular. Everyone is turning to tools like ChatGPT, both in personal and professional contexts. While Google remains the leading search engine worldwide, its market share has been slightly declining in recent years, and since late 2024 it has dropped below 90% for the first time in the tech giant’s history, according to Statcounter. This decline is mainly due to the rise of AI-based platforms, which continue to grow rapidly. According to a study by Semrush and Data “The Current AI Landscape”, ChatGPT already has a 28.26% share of desktop users, surpassing Bing and Yahoo (Source: Marketing4ecommerce).

How to position your brand within ChatGPT (and other similar AI tools)?

This shift in the way people search for products opens up a new digital channel with great business opportunities. As a result, more and more brands are interested in appearing in AI-generated responses, but the truth is that this field is still largely unexplored and there is little guidance on how to succeed.

You may be asking yourself: so, what can I do to get my brand to show up in these AI tools? At LF Channel, we had the same question. So we asked ChatGPT directly:

And ChatGPT provided us with a series of steps to help a company be mentioned as an answer to sector-related queries. Here are the most relevant ones:

1. Create useful and relevant content on your website
   Many companies have elaborate blogs or websites, but sometimes they overlook adding educational information that helps potential buyers solve their questions. In this sense, ChatGPT seems to prioritize high-quality content that answers real consumer queries.

2. Optimize your content for SEO and natural language
   SEO will remain a key strategy, but the way it is applied is evolving to adapt to this new form of search through natural language. It is recommended to use structured data (Schema) so that search engines and AI tools like ChatGPT can better understand your content.

3. Gain external mentions
   ChatGPT values positively when a brand appears on other companies’ websites, forums, blogs, and external platforms. In addition, influencer marketing can be a key tool to secure brand mentions on social networks like YouTube or specialized blogs.

4. Get referenced by trusted media
   A strong PR strategy will help generate mentions of your brand in reputable media outlets with significant digital presence. Since these mentions are organic, they are highly credible and of high quality—something ChatGPT considers valuable. Moreover, this strategy increases the chances of your brand appearing in industry rankings or directories.

With a comprehensive communication and PR strategy, we can ensure our brand is cited as a source in AI search responses, while also increasing the likelihood of our website appearing in featured snippets and other relevant search result positions. In the long run, this will not only boost your sales but also strengthen your brand’s credibility and reputation.

El acceso a la inversión en propiedades turísticas ya no está reservado solo para grandes capitales.

En Hotelier Services hemos lanzado Brick-ly, una plataforma que permite invertir en hoteles y propiedades turísticas tokenizadas desde solo 100 USD, con total respaldo legal y sin fricciones operativas.

Tokenizamos la inversión en inmuebles reales para que puedas ser parte del negocio hotelero, sin los dolores de cabeza de operar tu propio alojamiento turístico. Accedes a rentabilidad pasiva, diversificas tu portafolio y lo haces desde cualquier parte del mundo.

👉 ¿Qué es la tokenización inmobiliaria y por qué importa? Te lo contamos aquí

Con septiembre llegan nuevos retos, nuevos proyectos… y la oportunidad perfecta de seguir aprendiendo.

En Abilways hemos preparado nuevas formaciones en abierto y nuevas fechas,  todas ellas pensadas para profesionales que quieren aplicar la innovación y la tecnología de forma estratégica en su día a día. Aquí tienes nuestras próximas propuestas:

La inteligencia artificial al servicio de los equipos jurídicos y al abogacía.

22 y 24 de septiembre de 9h00 a 13h00 (virtual)

Ver programa completo

Transforma la gestión de RR.HH gracias a la Inteligencia Artificial.

23 y 25 de septiembre de 9h00 a 13h00 (virtual)

 Ver programa completo

Power BI Fundamental.

29 de septiembre y 1 de octubre de 9h00 a 13h00 (virtual)

Ver programa completo

Compras sostenibles

17 y 18 de noviembre de 9h00 a 13h00 (virtual)

Ver programa completo

Todas las formaciones son bonificables a través de FUNDAE y están impartidas por profesionales en activo con experiencia real en la aplicación de herramientas de IA, análisis de datos y sostenibilidad.

Plazas limitadas. Reserva ahora y transforma tu forma de trabajar.

¿Tienes dudas o necesitas ayuda para elegir la mejor opción para tu equipo? Escríbenos a:  servicioalcliente@abilways.com

Un saludo,

Aprende a diseñar e implementar un Plan de Desplazamiento de Empresa.

MASTERCOM es un curso para profesionales del sector público y privado en España que quieren transformar la movilidad laboral en sus empresas. Con un enfoque práctico y adaptado a las normativas regionales, este programa te ayudará a crear un Plan de Desplazamiento de Empresa (PDE) que fomente la movilidad sostenible entre los empleados.

La tercera edición de MASTERCOM, creada por FACTUAL, consultoría de movilidad de Barcelona, en colaboración con TRACTEBEL, Mobilise VUB y con el apoyo de EIT Urban Mobility.

Idioma: Español

Formato: Híbrido (contenido online + 1 webinar el 15 de Octubre + 1 taller presencial de obligatoria asistencia en Barcelona el 21 de noviembre)

Precio: €280 (por tiempo limitado)

Posibilidad de aplicar a becas 100% subvencionadas

¡No dejes escapar esta oportunidad única para sumarte al cambio!

Más información y preinscripción aquí