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Before starting to create a corporate identity manual, it is essential to truly understand what brand identity actually means. Many people think it is only a logo, colors, and typography, but the reality is much broader. Here we explain what it involves and what elements a good corporate identity manual should include.
What is a corporate identity manual and what is it for?
A corporate identity manual is a guide that sets the rules to maintain the visual and verbal consistency of a brand, ensuring it is always recognizable and coherent. In short, it defines how the brand communicates across all channels and with all its audiences.
A corporate identity manual can also be called a brand style guide.
Beyond an attractive logo or elegant typography, brand identity defines how a brand communicates with its audience, avoiding disorganized or inconsistent visual and verbal expression. In this way, it creates a unique image that allows people to recognize the brand even without seeing its name.
Some examples:
Look at these brand colors. Would you associate them with any company? You probably think of a few right away…
Result: beyond colors, companies are associated with specific values and identities. For example, Ecoalf immediately brings sustainability to mind; IKEA evokes a sense of family and warmth (as well as affordability); and Coca-Cola is linked to moments of happiness and shared enjoyment.
These are just a few examples of brands that have deeply worked on their identity over many years to achieve a consistent and recognizable positioning.
Can you recognize the identity of the most well-known brands? https://www.youtube.com/watch?v=Lpn-UuaI9z4
What are the steps to create a corporate identity manual?
Read the full article:
https://lfchannel.com/ca/com-crear-un-manual-didentitat-corporativa/
The market keeps growing, but hiring is no longer simple.
Spain continues to establish itself as one of Europe’s leading tech hubs, with strong growth in cities like Madrid, Barcelona, Valencia, and Málaga across technology, startups, digital product, and innovation.
But as the sector expands, a reality becomes increasingly clear: finding specialized tech talent is becoming more complex. And not necessarily because there’s a lack of candidates.
More demand, more competition
Digital transformation has accelerated demand for roles in development, product, UX/UI, data, SEO, automation, and AI.
The challenge is that demand has grown faster than the supply of specialized talent, creating a highly competitive environment.
Talent is now global
Today, talent no longer competes only locally. A professional in Spain can work for European companies, US firms, or distributed global teams.
And Spanish companies are competing in that same global market. The landscape has become fully international.
It’s no longer just about hiring
Many companies are still able to attract candidates, but the real challenge comes after: slow processes, limited flexibility, scaling difficulties, or lack of true alignment with the business.
Because today, hiring is no longer just about filling roles—it’s about building teams that can support growth.
How companies are adapting
More and more organizations are adopting:
- Team extension with international talent
- Global recruitment to access more specialized profiles
- More flexible, distributed team models
The shift in focus
For a long time, the goal was to hire fast.
Today, the most competitive companies focus on something else: hiring better.
That means thinking strategically, re-evaluating structure, and understanding what the business truly needs to grow.
A market in transformation
Tech talent in Spain continues to grow, but it is also evolving into a more global and competitive ecosystem.
In this context, the companies that adapt best will be those able to build more agile, specialized teams ready to scale.
At MNR, we support organizations navigating this shift—connecting talent, strategy, and more flexible team models.
Because today, building teams is no longer just about hiring. It’s about designing how your business will grow.
Datadog User Group Barcelona – Meetup | May 27th
We’re excited to announce the next Datadog User Group meetup in Barcelona.
Wednesday, May 27th | 18:30 – 21:00
Flight Centre Travel Group offices
Carrer de Pamplona, 104, Sant Martí, 08018, Barcelona
Agenda:
Two community members will share their real-world experience with Datadog
Pizza and drinks to wrap up the evening
Spots are limited — register here:
https://lnkd.in/eRVZiRtV
Conversational AI is no longer just a chat on a website.
At Bekodo, we’ve developed an omnichannel conversational AI that works across both voice and text:
→ phone
→ WhatsApp
→ web chat
With ultra-low latency, natural conversations, and real-time transcription.
It also includes dashboards to monitor conversations, manage operations, and extract real-time insights. And when needed, we can build fully custom dashboards tailored to each company’s workflow.
Our architecture allows integration with CRMs, ERPs, and internal systems via APIs and MCPs, as well as private RAGs to ground responses in a company’s own documentation and knowledge base.
Cloud, hybrid, or on-premise—depending on the level of control and privacy each business requires.
We don’t build standalone demos. We build AI designed to operate inside real businesses.
Postings
EIC Work Programme: opciones de financiación para proyectos Deep-tech
Por PONTI & PARTNERS
06 May 2026
Con más de 1.424 millones de euros para financiación, el EIC Work Programme es un programa que busca impulsar tecnologías disruptivas, investigaciones y la creación y crecimiento de empresas innovadoras en Europa. Se trata de un sistema que se articula a través de 5 instrumentos: EIC Pathfinder, EIC Transition, EIC Accelerator, EIC STEP Scale-Up y EIC Advanced Innovation Challenges. Todos ellos con una finalidad en común: apoyar tecnologías de alto riesgo con fuerte potencial de impacto global.
La propiedad industrial desempeña un papel importante en casi todos estos instrumentos. En algunos casos, constituye un resultado obligatorio, en otros forma parte de los costes elegibles del proyecto y en otros determina la viabilidad evaluadora durante la due-dilligence. Te resumimos cada uno de ellos en el contenido que encontrarás en el enlace.
Closing a private round allows a startup to accelerate: hire a team, develop products, validate technology, enter new markets, or scale operations. But when the money hits the bank, a key decision arises: how to use it as efficiently as possible.
In many tech startups, a significant portion of the funds raised is allocated to innovation: software development, prototypes, proof of concepts, artificial intelligence, technical validations, industrialization, certifications, or pilot projects with clients.
These expenses are necessary, but it’s worth analyzing them from a tax and financial perspective as well.
Many innovation activities can generate tax deductions for R&D&i. The problem is that many startups still don’t have enough profits to take advantage of these deductions in their Corporate Income Tax. In practice, the startup may be generating future tax savings but unable to benefit from them now—precisely when cash management is most critical.
This is where Tax Lease can be a useful tool.
It’s not a grant. It’s not a new funding round. It doesn’t involve dilution. It’s a financing tool linked to R&D&i projects.
It makes particular sense after closing a round, because the startup usually enters a phase of strong execution: more team, more product, more technology, and more market validation.
The logic is clear: if you’re already going to invest in innovation, it’s worth structuring that spending properly to reduce its net cost and extend your available runway.
To do this, it’s important to review which innovation activities are planned, which expenses can be included, the execution timeline, and how to document everything in a structured and compliant way.
After closing a round, the additional question should be: “how can we make innovation cost us less?”
To assess whether R&D&i Tax Lease could fit your case, you can contact Dolors Fenollosa at dolors.fenollosa@mbc.cat.
Managing thousands of devices requires infrastructure that adapts, not one that imposes limits. Applivery faced the classic growth dilemma: spend time maintaining the database or spend it improving the product. They chose the latter.
By migrating to MongoDB Atlas, Applivery replaced the friction of a rigid architecture with the full flexibility of the document model. They eliminated complex schema migrations and automated scalability, transforming an infrastructure that once acted as an anchor into an engine for continuous deployment.
Now, Applivery’s engineering team scales its global vision without the limitations of the past, demonstrating that the best software is the one that lets developers focus on building, not managing.
Learn more about the architecture of this transformation here: https://www.mongodb.com/solutions/customer-case-studies/applivery
Playtomic is not just a booking app; it’s the epicenter of a global racket sports community. But when your platform becomes the worldwide standard, scale quickly turns into your biggest challenge. Managing court availability in real time, player preferences, and payment systems for thousands of clubs requires a level of agility that traditional databases simply can’t sustain.
The Playtomic team realized that to scale the game, they needed to change the rules of their infrastructure.
With MongoDB Atlas, Playtomic found the elasticity needed to handle massive traffic spikes during peak booking hours without degrading the user experience. The flexibility of the document model allows them to iterate on new player social profile features in days, not weeks. They’ve transformed a complex architecture into a fluid system that automatically scales as they expand into new markets.
Today, as Playtomic connects padel and tennis enthusiasts across more than 30 countries, MongoDB Atlas ensures that the technology remains invisible and the game never stops. Because when your infrastructure is powerful, the only focus is customer success.
Discover how Playtomic scales its global community with MongoDB: https://www.mongodb.com/solutions/customer-case-studies/playtomic
Repsol doesn’t just supply energy; it is leading a transformation toward net-zero emissions. To achieve this, it needed its data to be as dynamic as its sustainability goals. However, fragmented information across traditional silos created friction that slowed down critical real-time decision-making.
The solution wasn’t simply to accumulate more data, but to change how they interact with it.
By implementing MongoDB Atlas, Repsol unified complex data sources into a single, flexible platform. This transition enabled its technology teams to develop asset management and energy optimization applications at a speed that was previously impossible. They moved from rigid, tabular data structures to a document model that reflects real-world complexity, enabling innovation across all business lines.
Today, Repsol’s infrastructure doesn’t just store information; it accelerates operational efficiency and supports its commitment to a sustainable future. It’s proof that when you remove the limits of your data architecture, the only limit left is your ability to innovate.
Read the full case study here: https://www.mongodb.com/solutions/customer-case-studies/repsol
